Meta lead ads

Meta leads land in your pipeline. And Meta learns who bought.

Facebook and Instagram lead ads come straight into Flyra with their form answers, your automations follow up on arrival, and your pipeline reports stage changes back to Meta.

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Summit ShineSponsored
Get a free window cleaning quoteFull nameDana WhitfieldPhone number(512) 555-0142How many windows?20–30Submit
→
New1
Dana WhitfieldMeta(512) 555-0142How many windows? 20–30
Automation texted Dana · just now
→
Purchase sentDana Whitfield · Won · $480
Set it up

Connect Meta lead ads.

In Flyra, under Leads → Integrations. An admin connects the pages once.

  1. 1

    Open Leads → Integrations

    On the Meta card, Facebook & Instagram Lead ads, click Connect and sign in with the Facebook account that runs your pages.

    Integrations
    MetaFacebook & Instagram Lead adsConnect
  2. 2

    Choose your pages

    Click Connect on each page whose lead ads should come into Flyra.

    Choose pages×
    Summit Shine WindowsConnect
    Summit Shine GuttersConnected
  3. 3

    Pick where each form’s leads go

    Choose a pipeline for each instant form, or Do not route, and click Save routing.

    Where each form's leads go
    Free quote · windowsResidential ▾
    Gutter cleaning springGutters ▾
    Commercial inquiryCommercial ▾
    Old giveaway formDo not route ▾
    Save routing
  4. 4

    Turn on conversion tracking

    Switch on Report conversions to Meta, add your Dataset ID and access token, and pick what each stage reports.

    Conversion tracking
    Report conversions to Meta
    Where the events go
    1180654398877512
    ••••••••••••••••
  5. 5

    Turn on a follow-up

    In Automations, start from Lead Created and set Pipeline to the one your Meta forms go to. Write the first text, add a wait and a second text, and switch it on.

    When this happensLead Created · Pipeline: Meta Leads
    Send messageText and email · right away
    Wait for reply1 day
    Send messageText · “Still want that quote?”
    Update lead stageContacted
    To Dana Whitfieldjust now
    Hi Dana, thanks for asking about window cleaning! When works for a quick quote this week?
    Stop texting when the lead replies
    Quiet hours 9:00 PM – 8:00 AM
What it does

From the ad to the sale, and back to Meta.

When this happensLead Created · Pipeline: Meta Leads
Send messageText and email · right away
Wait for reply1 day
Send messageText · “Still want that quote?”
Update lead stageContacted
To Dana Whitfieldjust now
Hi Dana, thanks for asking about window cleaning! When works for a quick quote this week?
Stop texting when the lead replies
Quiet hours 9:00 PM – 8:00 AM

Follow up before they scroll away

Start an automation from Lead Created and set its pipeline to your Meta leads. Flyra texts and emails them the moment the form comes in, follows up if they go quiet, and moves the lead along. It stops texting when the lead replies, and holds texts during quiet hours.

In Flyra: Automations → Lead Created
Where each form's leads go
Free quote · windowsResidential ▾
Gutter cleaning springGutters ▾
Commercial inquiryCommercial ▾
Old giveaway formDo not route ▾
Save routing

Every form, the right pipeline

Pick where each instant form’s leads go, or set a form to Do not route. A lead lands in the first stage of that pipeline.

In Flyra: Leads → Integrations → Meta
Which stages report
What each pipeline stage reports as.
NewLead ▾
ContactedContact ▾
Estimate SentSchedule ▾
WonPurchase ▾
LostDon’t send ▾

Meta Conversions API

Your pipeline reports stage changes straight back to Meta, so your ads optimise against the leads that actually became customers instead of raw form fills. Each stage reports as Lead, Contact, Schedule or Purchase.

In Flyra: Leads → Integrations → Conversion tracking
Delivery log
2mDana WhitfieldWonPurchase$480Accepted
14mLuis CookEstimate SentSchedule—Accepted
1hMarcus KingContactedContact—Accepted
3hPriya GarciaNewLead—Accepted

See what Meta said back

The Delivery log lists every event Flyra sent: the lead, the stage, the event, the value, and whether Meta accepted it.

In Flyra: Leads → Integrations → Conversion tracking
Dana WhitfieldMeta
Source
Campaign120208341557780
Ad Set120208341557781
Ad120208341557790
Ad Form1083377249771
Form answers
How many windows?20–30

The ad they came from

Every Meta lead keeps its form answers and the campaign, ad set, ad and form it came from. A customer who came in as a lead has a Lead details tab with all of it.

In Flyra: Lead → Source · Customer page → Lead details
Also included

And the rest of it.

  • Connect as many Facebook pages as you run
  • Automations follow up the moment a Meta lead arrives
  • A push notification for every new lead
  • Meta shows as the source on every lead card
  • A backup check pulls in any lead the webhook missed
  • An AI agent can route a Meta instant form into a pipeline
Recently shippedAll updates
Questions

Meta lead ads, answered.

How do I connect Meta lead ads to Flyra?

Go to Leads → Integrations, click Connect on the Meta card, and choose the Facebook pages whose lead ads should come in. An admin connects the pages.

Which pipeline do Meta leads go to?

The one you pick for each instant form under “Where each form’s leads go”. A form left on Default goes to the pipeline set to catch Meta leads, or your default pipeline.

What does the Conversions API send to Meta?

When a Meta lead moves into a stage you mapped, Flyra sends that stage’s event: Lead, Contact, Schedule or Purchase. Purchase carries the value of the lead’s latest estimate.

Can Meta leads get their own follow-up?

Yes. An automation that starts from Lead Created can be set to one pipeline, so the leads from your Meta forms get their own texts and emails, separate from your website leads.

Does Flyra show my ad spend or cost per lead?

No. Flyra brings the leads in and reports what happened to them back to Meta. Spend and cost per lead stay in Meta Ads Manager.

Do Instagram lead ads work too?

Yes. Lead ads on Facebook and Instagram both come in through the Facebook page that runs them.

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See it with your own business.

Start a free trial, or let us walk you through it with one of your real customers.

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